How To Improve The Competitiveness of Packaging Hose Products?

As we all know, there are three major categories of cosmetic main container packaging materials: "glass bottles, plastic bottles, and hoses", all of which play different and important roles in cosmetic packaging. Glass bottles, which account for no more than 8%, have been fully tapped for their fashion potential with the continuous development of glass manufacturing technology and the mature application of printing, hot stamping, frosting, dyeing, glazing and other technologies. As a fashionable and ever-changing plastic packaging, it is also favored by many cosmetic manufacturers because of its light weight, easy to carry, strong and durable, recyclable, easy to squeeze, good processing performance and printing adaptability. However, plastic packaging has always been "low-key" and "low-end", making it difficult to "go out of the circle"!

In today's article, we will dig deep into the "hose" packaging of cosmetics, mainly focusing on two topics: one is the "pain point" of cosmetic packaging hoses, and the other is the innovation points, innovative ideas and innovative product cases of cosmetic hoses.

Innovations and ideas for cosmetic packaging hoses

The innovation of cosmetic hoses can be innovated from five aspects: "tube shape, color, material, accessories, and printing process". These innovations are more reliable and effective.

1. Hose tube shape: Hose tubes are divided into single-layer, double-layer, and five-layer hoses, with round tubes, oval tubes, flat tubes, super flat tubes, square tubes and other shapes; hose caps have flat head caps, round head caps, high caps, flip caps, super flat caps, double-layer caps, spherical caps, lipstick caps, etc. Hose caps are the core part of hose innovation. Cosmetic companies need to select or customize according to brand, product, marketing, technology, cost performance, etc.

2. Hose color: colored tubes, transparent tubes, colored or transparent frosted, pearlescent tubes, and matte and glossy. Cosmetic companies need to select or customize according to brand, product, marketing, technology, cost performance, etc.

3. Hose material: aluminum-plastic composite hose, all-plastic composite hose, plastic co-extruded hose. The three popular plastic hoses have their own advantages and disadvantages. Cosmetics companies need to select or customize them according to brand, product, marketing, process, cost performance, etc.

4. Hose accessories: This is the "breakthrough point" of cosmetics innovation. Add (graft) and combine new materials and new technologies to form innovative hoses. For example, Guangzhou Lixin's patented infinite vibration eye cream tube, its innovation is: zinc alloy, ceramic head, micro-current intelligent sensing and other grafting combinations are added to the hose, adding added value to it with instrument sense, experience sense, technology sense and innovation sense.

5. Hose printing process: There are currently two main types of hose decoration, one is direct printing, such as screen printing and offset printing; the other is self-adhesive labels. Self-adhesive printing can use a variety of combined printing processes such as relief printing, flexographic printing, offset printing, screen printing, hot stamping, etc., and the high-difficulty color performance is more stable and excellent.

For the innovative ideas of cosmetic hoses, we can boldly innovate from four aspects: "product structure, product function, brand marketing pain points, and consumer experience".

1. Product structure: The main part of the plastic hose includes the tube shoulder, tube (tube body) and tube tail, involving the hose tube shape, hose cover, hose tail, hose accessories, etc., so the hose structure innovation can be in various styles.

2. Product function: Cosmetic hoses are mainly used for eye cream, lipstick (color), facial cleanser, sunscreen, hand cream, toothpaste, conditioner, hair dye, etc. The innovation of hoses needs to be carried out in combination with the functions (selling points) of cosmetic products, and requires hose manufacturers and brand companies to work together to achieve.

3. Brand marketing pain points: It is to innovate and develop corresponding hoses based on the "pain points" in the process of corporate brand marketing to solve brand marketing pain points. For specific examples, please see the following cosmetic hose innovation product cases.

4. Consumer experience: Cosmetic hoses are developed around product functions and emotional attributes, that is, packaging innovation is carried out from the five aspects of consumers' "senses, emotions, thinking, actions, and associations" to meet the needs of experiential marketing. For example, 3D composite cosmetic hoses provide consumers with a dual sensory experience of vision and touch.